The Conover + Gould team will be donating to eleven nonprofits in the spirit of giving back during the holiday season. During the month of December, each team member will be blogging about his or her chosen nonprofit. For her gift, Carly chose the National Communication Association.
This year, I would like to highlight the National Communication Association (NCA). NCA is a nonprofit dedicated to supporting communication arts and sciences for both communication scholars and practitioners. This helps advance communication education and research.
The need for research is at the core of any organization running issue campaigns to raise awareness, persuade and drive action to solving problems – from the holiday campaigns raising money for the hungry or unwell, to the year-round campaigns that helps keep important health, environmental or other issues in front of people.
Research helps inform decisions, and in areas where there is minimal experience or knowledge, research can provide practitioners needed information to help create strategic and thoughtful campaigns that connect with people, and ultimately help solve or reduce problems.
This year celebrates the 100-year anniversary of NCA. The communication industry has exploded in the ways we reach, speak, tweet, post, and visually communicate information to each other. But from scientists to presidents to those of us sitting at our desks writing emails, we all communicate, and the need to do it well does not go away.
To donate to this organization, click here.