JACKIE FISHMAN, APR - SENIOR CONSULTANT

Areas of Expertise:

  • Healthcare
  • Insurance
  • Media Relations and Training
  • Message Development

Jackie is a seasoned communicator with nearly two decades of healthcare expertise. She has been at the front lines of hospital public relations, marketing and brand development, and has guided the discourse on health policy for a major health insurer's trade association.

At Suburban Hospital in Bethesda, she built strong, responsive relationships with the news media, internal clients and principals of third-party organizations. She managed day-to-day and crisis communications operations and guided and executed long-term strategic relationships with patients and local news media.

In her role as a consultant with Kaiser Permanente Mid-Atlantic States, Jackie helped developed multi-faceted health information campaigns designed to educate and inform members of their benefits and build relationships with the healthcare teams in 30 medical centers throughout the D.C. metro area. She later served as Senior Consultant/Media Relations Manager for the Blue Cross and Blue Shield Association in Washington, D.C., for nine years. There she provided strategic direction and orchestrated communications programs and media relationships for internal departments including the Federal Employee Health Benefits Program and the National Anti-fraud Department.

Jackie received her Master's Degree in Public Communications from American University and was Accredited in Public Relations (APR) by the Public Relations Society of America (PRSA) in 2003. As an active member of PRSA's National Capital Chapter, Jackie co-chaired the accreditation committee for two years, mentoring many APR candidates one-on-one. She also served on the board for three years and co-chaired the Thoth Awards committee for two years. In this capacity she recruited and educated qualified judges and organized and managed three-day judging events to identify the best communications programs and tactics in the Washington, D.C. metro area.