Promoting What's in Store for Energy Efficiency and Conservation
We led a program to promote energy efficiency and sustainability programs for a leading regional grocery retailer. With 558 stores in ten states and the District of Columbia, more than 82,000 associates and an estimated 465 million transactions in a year, our client had a unique opportunity to set an example for and inspire behavior changes in associates, customers, and suppliers.
We developed and executed a highly successful campaign that included media relations strategy; legislative outreach; relationship building activities with NGOs and other key stakeholders; special events; presentations and speeches; and a customer-friendly CSR report. Our efforts helped position the client as an industry leader on key efficiency and conservation initiatives including ENERGY STAR Leader, SmartWay Transport Partnership and LEED for existing buildings.