Campaign Proves to be Prescription for Success
C+G launched a statewide prescription drug information and referral service for a respected college of pharmacy and health sciences. The goals of the campaign were to inform qualified state residents about this new branded resource for uninsured, underinsured and elderly patients needing assistance acquiring prescription drugs; encourage them to call the toll-free resource hotline number; and increase recognition within the state healthcare industry of this new resource as a dependable and valued service.
The campaign, which included bilingual (English and Spanish) media relations, brochures, and public service announcements, met with overwhelming success. After only six months of service, the program had far exceeded its goal of inbound phone calls and the campaign was placed on hold for a short time in order to allow the client to respond to the overwhelming number of inquiries it had received.