Success Stories

National Communication Campaign for Corporate Social Responsibility Actions from Insurance and Financial Services Industry

C+G worked with a major insurance and financial services company to build a national campaign aimed at recognizing and rewarding teachers and school district employees who were making a positive difference in their communities. C+G built a campaign microsite to highlight nominees and allow their supporters to view and actively support their nomination; developed and executed an aggressive media relations effort and managed all aspects of social media that not only increased participation in the campaign, but also raised awareness of the company's strong values and corporate social responsibility initiatives and increased goodwill toward the brand among key audiences.

Keys to the success of the campaign were a customized, targeted effort to engage diverse stakeholders through multiple channels including social media, email communications and one-on-one conversations, as well as dozens of placements in top local, regional and national media outlets.