Website Content Redesigned for Greater Clarity and Consistent Branding
C+G was integral to the redesign of a Fortune 500 energy company's website. Not only did C+G rewrite existing website pages and write new web copy to help the company clearly convey information to better communicate with their customers, but C+G also played a key role in project management. With approximately 400 pages to research, organize and write, C+G's experience in the subject matter and project management were critical to meeting the project's ambitious deadlines. In additional to enhancing customer understanding of technical and complex topics, C+G used established brand guidelines to develop content that was consistent in branding and tone across all pages.