Strategic Communications for Transforming the Healthcare System
C+G led a strategic messaging campaign to drive awareness of and engagement with a statewide Health Information Exchange (HIE) among individual consumers and medical providers. This statewide HIE had transitioned from a design/build phase to providing operational services that were delivering real value to both providers and patients. The problem was that their messaging hadn't changed. So, through a research-based discovery phase, we analyzed and assessed past messages and approaches and created a new messaging platform based on current value and relevance to key audience segments.
C+G created more vibrant, customer focus messages and visual assets, developed strategies to increase communication channel partners and enhance public presence, and designed a new website and collateral materials. The HIE received extremely positive feedback from all key provider and consumer audiences regarding the new campaign and the new messaging and visual appeal of the campaign helped reenergize community partners and increase participation among both providers and consumers.