Building Canada-US B2B relationships in renewable energy
C+G conducted business-to-business outreach for Canadian renewable energy companies participating in a trade mission during an industry conference in Boston. C+G researched each Canadian company through a review of company literature, videos and websites, and conducted interviews with company principals to understand the company, including its technology, target market, pricing, sales and distribution channels, size. Based on this information and our knowledge of the marketplace, C+G was able to successfully match technologies with the needs of the Greater Boston and New England market, identify appropriate contacts in business, municipal and institutional sectors. C+G arranged for six to eight meetings and calls for each of the companies visiting the U.S., facilitating numerous valuable contacts for the Canadian and U.S. companies. In addition, C+G arranged for a luncheon panel session with industry experts which enabled participants to gain further insights into the renewable market in Massachusetts and the region. As a result of these meetings, the Canadian companies learned about and, in many cases, were able to capitalize on a number of short-term, as well as long-term opportunities.