Success Stories

PR Leadership to Ensure Successful Transition to New Ownership and Brand Identity

C+G led PR strategy, media relations and thought leadership positioning for a national employee benefits advisory firm during the company's transition to new ownership and a highly successful corporate rebranding initiative.

With locations throughout the country, our client partners with large, predominantly Fortune-ranked companies to deliver complete solutions to Life, Disability, Voluntary and other non-medical benefits challenges. We continue to work with this industry leader to raise awareness of the brand, secure earned media placements in high-value trade and mainstream media outlets and position senior executives as thought leaders on key issues related to core areas of expertise.