National Association's Position Defined, Effectively Communicated
C+G developed a successful communications strategy for an association representing chemical recyclers in the reauthorization of the Resource Conservation and Recovery Act (RCRA) in the U.S. Congress. We worked closely with lobbyists and an environmental consulting firm to define and communicate the association's waste minimization position to the press, Congress, government officials and businesses.
C+G developed a press engagement strategy, legislative briefing materials and a grassroots lobbying program targeted to key legislators' districts. With the successful implementation of a coordinated campaign, RCRA was reauthorized with language that had been proposed by, and was favorable to, the association's members.