Success Stories

Integrated Communications for Quality Improvement and Healthcare System Transformation

C+G led corporate communications planning, strategy and execution for a statewide collaboration of hospitals, physicians, nurses, health insurers, consumers, business and academia working together to significantly improve health care through a wide range of quality improvement and health IT initiatives.

We developed a series of integrated marketing communications campaigns that included web, video, and print and electronic collateral to effectively raise awareness, brand and market initiatives to key stakeholders, build partnerships, secure passage of groundbreaking legislation and help attract federal funding. Key programs included a statewide health information exchange; Regional Extension Center for physician adoption of electronic medical records; electronic prescribing; and patient-centered medical home initiatives.