Success Stories

A Communications Plan to Promote an Innovative Model of Care for the Elderly

C+G developed a comprehensive communications plan for an organization seeking to be a catalyst for change in the long-term care industry. Building the strategic plan for this state-based affiliate organization of a nationally recognized innovative model of care for the elderly required extensive research and stakeholder interviews, strategy and workshop sessions with senior executives, board members and key staff.

The plan contained a revised message platform based on value statements for key stakeholder segments, extensive recommendations for "must do" activities including detailed website and collateral revisions, media relations, fundraising development, thought leadership activities and an assessment of personnel and budget requirements needed to ensure success.