Effective Communications and Outreach for an Award-Winning Brownfields Project
C+G managed an integrated communications campaign for a Brownfields project in Massachusetts. The project was designed to create a new urban "gateway" through the cleanup and redevelopment of 55 acres of land located in the second largest city in New England.
Plans called for the redeveloped site to spark economic renewal through new business opportunities, new jobs and additional tax revenue for the city. C+G worked with the project partners to communicate and obtain support for the vision for and revitalization of the area, developing and implementing a media relations program, executing community and government relations activities and creating campaign collateral. Today the site is home to a mixed-use area whose centerpiece is a 25,000 square-foot Life Sciences and Bioengineering Center. To draw further attention to this model of brownfields remediation and urban redevelopment, C+G prepared and submitted several award applications resulting in EPA's Phoenix award, the Environmental Business Council of New England's EBEE award for Brownfields Project of the Year, the U.S. Department of Commerce's Excellence in Economic Development Award. The Commonwealth of Massachusetts also designated Gateway Park as the anchor for the state's first Growth District, an initiative that expedites permitting for development-ready areas - for both new and future development.