SUSAN REARDON - SENIOR COMMUNICATIONS CONSULTANT
Areas of Expertise:
- Insurance and Employee Benefits
- Crisis Communications
A former lawyer and reporter, Susan has spent the last 15 years as a communications professional with a particular focus in healthcare.
Through a variety of marketing, advertising, event promotion and public relations activities, she has successfully supported product launches and brand awareness initiatives for Blue Cross and Blue Shield of Rhode Island, Tufts Health Plan, Delta Dental of Rhode Island and PharmaCare. She is well versed in healthcare reform, Medigap and Medicare Part D coverage and long-term care insurance, and has secured coverage of these topics in local outlets such as the Providence Journal, Providence Business News and WJAR Channel 10.
Throughout her career, Susan has led strategic communications campaigns to support a number of corporate mergers and crisis responses for governmental agencies and national and international corporations in the technology, manufacturing and financial services sectors.
Susan has won several national awards for her work, including first place for a Public Relations/Special Event for the Rhode Island Public Transit Authority and a Best Audio Public Service Announcements Produced with a Consultant for a Rhode Island Department of Transportation radio spot. She holds a B.A. from Villanova University and a J.D. from the University of Notre Dame Law School.